Bayesian statistics and marketing /

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Bibliographic Details
Main Author:	Rossi, Peter E. (Peter Eric), 1955-
Other Authors:	Allenby, Greg M. (Greg Martin), 1956-, McCulloch, Robert E. (Robert Edward)
Format:	Electronic eBook
Language:	English
Published:	Chichester, England : J. Wiley, [2006]
Edition:	Reprinted with corrections.
Series:	Wiley series in probability and statistics
Subjects:	Bayesian statistical decision theory. Marketing research > Mathematical models. Marketing > Mathematical models. Electronic books.
Online Access:	https://elibro.net/ereader/ipchile/179712
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