Persuading with narratives against gender violence. Effect of similarity with the protagonist on identification and risk-perception

This study focuses on analysis of the factors that can increase the persuasive effectiveness of information campaigns using narratives. An experiment was carried out in which similarity with the protagonist was manipulated in a video about a victim of gender violence. e protagonist was portrayed as...

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Detalles Bibliográficos

Autores principales:	Igartua Perosanz, Juan José, Fiuza, Daniela
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2018
Materias:	persuasão psicologia da comunicação violência doméstica persuasion communication psychology domestic violence persuasión psicología de la comunicación violencia doméstica
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=6440265
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