Persuading with narratives against gender violence. Effect of similarity with the protagonist on identification and risk-perception

This study focuses on analysis of the factors that can increase the persuasive effectiveness of information campaigns using narratives. An experiment was carried out in which similarity with the protagonist was manipulated in a video about a victim of gender violence. e protagonist was portrayed as...

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Bibliographic Details

Main Authors:	Igartua Perosanz, Juan José, Fiuza, Daniela
Format:	Article
Language:	English
Published:	2018
Subjects:	persuasão psicologia da comunicação violência doméstica persuasion communication psychology domestic violence persuasión psicología de la comunicación violencia doméstica
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=6440265
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