Estratégia de Diferenciação no Mercado Brasileiro de Café
This article aims to verify whether Brazilian consumers have perceived the differentiation strategies of roasting and grinding companies. For that purpose, the profile of the demand for different types of coffee was correlated with their consumption history (price and quantity). 2002 and 2004 monthl...
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| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | portugués |
| Publicado: |
2006
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7834162 |
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