Estratégia de Diferenciação no Mercado Brasileiro de Café

This article aims to verify whether Brazilian consumers have perceived the differentiation strategies of roasting and grinding companies. For that purpose, the profile of the demand for different types of coffee was correlated with their consumption history (price and quantity). 2002 and 2004 monthl...

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Bibliographic Details

Main Authors:	Macchione Saes, Maria Sylvia, Hesse Escudeiro, Fulvia, Silva, Christian Luiz Da
Format:	Article
Language:	Portuguese
Published:	2006
Subjects:	Café Diferenciação Demanda Estratégia Diferenciación Estrategi Coffee Differentiation Demand Strategy
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7834162
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