Alianças Estratégicas e Redes Associativistas como Fonte de Vantagem Competitiva no Varejo de Material de Construção

The analysis of organizational processes leads to the need of strategic positioning and constant search for competitive advantage. The main topic of this paper is strategic alliances. Many academics have suggested that this concept may provide both differentiation and cooperation, especially for sma...

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Bibliographic Details

Main Authors:	Vico Manãs, Antonio, Ney Pacanhan, Mário
Format:	Article
Language:	Portuguese
Published:	2004
Subjects:	Alianças Redes Associativismo Cooperação Processo Alianzas Asociativismo Cooperación Proceso Alliances Network Associativism Cooperation Process
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7842428
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