Alianças Estratégicas e Redes Associativistas como Fonte de Vantagem Competitiva no Varejo de Material de Construção
The analysis of organizational processes leads to the need of strategic positioning and constant search for competitive advantage. The main topic of this paper is strategic alliances. Many academics have suggested that this concept may provide both differentiation and cooperation, especially for sma...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | portugués |
| Publicado: |
2004
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7842428 |
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