Ética no Marketing: ação isolada ou do negócio?

This article, about the ethics in marketing, presupposes that it does not exist if it is not inserted in business ethics. It cannot be understood and defined like a subject of academy study away from the ethics of business. Speaking about marketing ethics requires solid marketing knowledge; in this...

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Bibliographic Details

Main Author:	Normanha Filho, Miguel Arantes
Format:	Article
Language:	Portuguese
Published:	2004
Subjects:	Ética en los negocios Marketing Ethics Ethics in marketing Ethics of business Ética Ética no marketing Ética nos negócios Ética en el marketing
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7842678
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