Ética no Marketing: ação isolada ou do negócio?

This article, about the ethics in marketing, presupposes that it does not exist if it is not inserted in business ethics. It cannot be understood and defined like a subject of academy study away from the ethics of business. Speaking about marketing ethics requires solid marketing knowledge; in this...

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Autor principal:	Normanha Filho, Miguel Arantes
Formato:	Artículo
Lenguaje:	portugués
Publicado:	2004
Materias:	Ética en los negocios Marketing Ethics Ethics in marketing Ethics of business Ética Ética no marketing Ética nos negócios Ética en el marketing
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7842678
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!