Place Brand: Um estudo da imagem da região turística da Costa Verde & Mar na perspectiva dos residentes
In today's competitive scenario, both marketing and branding are no longer exclusively business concepts but also of the public management. In this context the research question addresses the public sector, which should ask: What is the image perceived by the public resident of the city of Itajaí, i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7955447 |
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