Place Brand: Um estudo da imagem da região turística da Costa Verde & Mar na perspectiva dos residentes

In today's competitive scenario, both marketing and branding are no longer exclusively business concepts but also of the public management. In this context the research question addresses the public sector, which should ask: What is the image perceived by the public resident of the city of Itajaí, i...

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Detalles Bibliográficos

Autores principales:	Ardigó, Carlos Marcelo, Ramoa, Carlos Eduardo de Almeida, Morillo, Maria Luiza Valença
Formato:	Artículo
Lenguaje:	portugués
Publicado:	2016
Materias:	Turismo Place Branding City Branding Costa Verde & Mar Itajaí Tourism Itajaí City
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7955447
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