Youtubers infantiles: los menores como recurso para generar nuevas tendencias publicitarias

This paper has two goals. On the one hand, it analyzes the brands featured in videos from internationally recognized child YouTubers. And on the other, it stresses the need to look at these young stars from the point of view of their identity, and to chart how they have turned from prosumers into in...

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Bibliographic Details

Main Author:	Sánchez-Labella Martín, Inmaculada
Format:	Article
Language:	Spanish
Published:	2020
Subjects:	YouTube youtubers infantiles marcas personajes estereotipos child YouTubers brands fictional characters stereotypes youtubers infantis personagem figura estereótipos
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8007884
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