Exploring the role of perception of video image influencing intangible cultural heritage image
Objective: The purpose was to explore whether video image can have a positive association with online word of mouth and intangible cultural heritage image. Theoretical Framework: We use SOR theory to investigate the impact of video image on online word of mouth and intangible cultural heritage ima...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2025
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=10054430 |
| Etiquetas: |
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