La influencia de las emociones producidas en la compra de cerveza artesanal de turistas en México

Breweries are using beer tourism to sell directly to consumers and develop brand value. The aim of this study is to determine the positive and negative emotions produced by craft beer and its influence on the purchase intention of beer tourists. This article applies structural equation models to a s...

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Bibliographic Details

Main Authors:	Meraz Ruiz, Lino, Pérez Cruz, Omar Alejandro, Cabrera Flores, Mayer R
Format:	Article
Language:	Spanish
Published:	2025
Subjects:	emociones cerveturismo intención de compa cerveza artesanal emotions beer tourism purchase intent craft beer
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=10143805
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