How well can ChatGPT manage service failures?
This study examines the effectiveness of ChatGPT-4o in the service recovery processes for service failures in hotel businesses. Study data were collected through semi-structured interviews with hotel businesses and customers. Two different interview forms were created. The first of these interview f...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2025
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=10274155 |
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