How well can ChatGPT manage service failures?

This study examines the effectiveness of ChatGPT-4o in the service recovery processes for service failures in hotel businesses. Study data were collected through semi-structured interviews with hotel businesses and customers. Two different interview forms were created. The first of these interview f...

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Autores principales: Yaşar, Emre, Yayla, Eda
Formato: Artículo
Lenguaje:inglés
Publicado: 2025
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Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=10274155
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