Why is brand equity so important for public healthcare managers? A case study of citizens’ perceptions in Ireland

Introduction: This study aims to analyse the importance of brand equity within Ireland's Health Service Executive (HSE). To this end, the relevant literature was examined to identify the variables that determine brand equity within the healthcare industry. Methodology: An empirical study was conduct...

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Bibliographic Details

Main Authors:	Casanoves Boix, Javier, García Lafuente, Sonia, Pérez Sánchez, Mónica
Format:	Article
Language:	English
Published:	2025
Subjects:	marketing brand equity citizens Health Service Executive Ireland
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=10357197
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