Why is brand equity so important for public healthcare managers? A case study of citizens’ perceptions in Ireland

Introduction: This study aims to analyse the importance of brand equity within Ireland's Health Service Executive (HSE). To this end, the relevant literature was examined to identify the variables that determine brand equity within the healthcare industry. Methodology: An empirical study was conduct...

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Autores principales:	Casanoves Boix, Javier, García Lafuente, Sonia, Pérez Sánchez, Mónica
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2025
Materias:	marketing brand equity citizens Health Service Executive Ireland
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=10357197
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