The Employer Brand through a Brand Lens: A Critical Review of Literature
<p id="p1">The employer brand is vital to human resources management in attracting and retaining talent. Whilst the employer brand straddles the functional domains of human resources and brand management, it’s nature and function as a brand construct within strategic brand management is under-...
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2023
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/1155137 |
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