The Integration of Artificial Intelligence in Sustainable Branding: A Literature Review
<p id="p1">This study explores the integration of Artificial Intelligence (AI) in sustainable branding, a critical but underexplored intersection of AI, marketing, and sustainability. Leveraging a multi-theoretical framework encompassing sustainability theory, branding theory, and AI in business, th...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2025
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1207663 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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