The Integration of Artificial Intelligence in Sustainable Branding: A Literature Review

<p id="p1">This study explores the integration of Artificial Intelligence (AI) in sustainable branding, a critical but underexplored intersection of AI, marketing, and sustainability. Leveraging a multi-theoretical framework encompassing sustainability theory, branding theory, and AI in business, th...

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Detalles Bibliográficos

Autor principal:	Hammami, Hanene
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2025
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/1207663
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!