Perspective Chapter: Social Media Analytics – The Pavers of Business Model Development
<p id="p1">Social media analytics is a new communication channel that provides new sources of data on customer behavior and opinions, leading to analyzing data effectively. This paper presents a descriptive qualitative study that examined primary and secondary data sources to delve into the realm of...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1190301 |
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