Building Brand Identity through Digital Marketing Platforms and Smart Apps in Medical Schemes in South Africa
<p id="p1">In the landscape of healthcare, particularly for non-profit schemes, aligning brand identity with organizational values is crucial, especially given the outsourcing of operational tasks. The study employed a mixed-methods approach, integrating a comprehensive literature review and case st...
Guardado en:
| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2025
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1201759 |
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