Building Brand Identity through Digital Marketing Platforms and Smart Apps in Medical Schemes in South Africa

<p id="p1">In the landscape of healthcare, particularly for non-profit schemes, aligning brand identity with organizational values is crucial, especially given the outsourcing of operational tasks. The study employed a mixed-methods approach, integrating a comprehensive literature review and case st...

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Bibliographic Details

Main Authors:	Willie, Michael Mncedisi, Musungwini, Samuel, Ocak, Altug
Format:	Book Chapter
Language:	English
Published:	IntechOpen 2025
Subjects:	Social Sciences and Humanities
Online Access:	https://www.intechopen.com/chapters/1201759
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