The Role of Government Support in Driving Online Entrepreneurship Development in the Post-Pandemic Era
<p id="p1">The integration of live streaming in e-commerce generates a convenient marketing environment and provides online entrepreneurs with opportunities to communicate with online consumers in real-time. The new online entrepreneurship established on live streaming platforms overcomes the shortc...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2025
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/1207376 |
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