The Role of Government Support in Driving Online Entrepreneurship Development in the Post-Pandemic Era

<p id="p1">The integration of live streaming in e-commerce generates a convenient marketing environment and provides online entrepreneurs with opportunities to communicate with online consumers in real-time. The new online entrepreneurship established on live streaming platforms overcomes the shortc...

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Autores principales: Li, Lifu, Kang, Kyeong
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2025
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Acceso en línea:https://www.intechopen.com/chapters/1207376
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