Customer Relationship Management in the Digital Age
<p id="p1">This chapter critically examines the transformation of Customer Relationship Management (CRM) from a traditional, transaction-focused model to a digitally empowered, strategic framework. Digital CRM leverages artificial intelligence, big data analytics, mobile applications, and cloud comp...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2025
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/1224699 |
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