A Framework for Measuring Personalization in the Luxury Hotel Industry
<p id="p1">The primary purpose of this research is to develop a point of view on the most effective metrics for assessing the success of digital marketing personalization strategies in the luxury hotel industry in the United States. This qualitative study involves interviews with marketing managers...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2025
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1230072 |
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