Generative AI in Public Relations Writing: Implications for Equity and Creativity
<p>This chapter examines how ChatGPT, a state-of-the-art generative artificial intelligence (AI) chatbot, influences student learning in an undergraduate public relations (PR) writing course, with a focus on academic performance, the equity of outcomes, and creativity. We employed a mixed-methods de...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2026
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1230230 |
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