Generative AI in Public Relations Writing: Implications for Equity and Creativity

<p>This chapter examines how ChatGPT, a state-of-the-art generative artificial intelligence (AI) chatbot, influences student learning in an undergraduate public relations (PR) writing course, with a focus on academic performance, the equity of outcomes, and creativity. We employed a mixed-methods de...

Descripción completa

Detalles Bibliográficos

Autores principales:	Fitzek, Sebastian, Bârgăoanu, Alina
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2026
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/1230230
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!