Brand Culture in the Digital Age: Navigating Authenticity and Social Media
<p>In the modern digital age, tweets can build or break a brand. Thus, authenticity is now a matter of survival and not a mere option. Brand culture is now an intricate and interactive process, not a static declaration, with consumer engagement and social media communication being critical. In other...
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| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2025
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1230620 |
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