How Social Media Contributes to Place Branding
<p id="p1">Place branding involves a range of initiatives intended to increase the attractiveness of a geographic area. One of the essential components of an effective place brand is a coordinated communication strategy that connects with a diverse range of stakeholders. As digital technology disrup...
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| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1196813 |
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