Corporate Reputation Volatility in Technology Firms: A Multi-Stakeholder Analysis of Corporate Social Responsibility (CSR) Perception Incongruence and Reputational Capital Formation
<p>This chapter examines why technology companies experience inconsistent reputation outcomes despite implementing similar corporate social responsibility (CSR) initiatives. Using stakeholder theory, Carroll’s CSR pyramid, and triple bottom line theory, the research identifies four key reputat...
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| Format: | Book Chapter |
| Language: | English |
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IntechOpen
2025
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| Online Access: | https://www.intechopen.com/chapters/1232355 |
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