Petfluencer Marketing: Animals as Opinion Leaders in Social Media Marketing – A Comparative Content Analysis of Instagram Activity by Tika the Iggy, a Dog Influencer and Marta Sierra, a Human Influencer
<p>Petfluencers represent a distinctive and rapidly growing segment within influencer marketing, as animals gain large online audiences through carefully constructed digital personas managed by their owners. These dogs, cats, and other animals frequently collaborate with brands and appear in sponsor...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2026
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/1243679 |
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