Petfluencer Marketing: Animals as Opinion Leaders in Social Media Marketing – A Comparative Content Analysis of Instagram Activity by Tika the Iggy, a Dog Influencer and Marta Sierra, a Human Influencer

<p>Petfluencers represent a distinctive and rapidly growing segment within influencer marketing, as animals gain large online audiences through carefully constructed digital personas managed by their owners. These dogs, cats, and other animals frequently collaborate with brands and appear in sponsor...

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Detalles Bibliográficos

Autores principales:	Papp-Váry, Árpád Ferenc, Dingfelder, Patrícia
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2026
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/1243679
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!