The Role of Reviews in Decision-Making

With the rise of social media such as blogs and social networks, these interpersonal communication expressed by online reviews has become more and more important as an influential source of information both for the managers and for the consumers. In-depth purchasing-related information is made avail...

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Detalles Bibliográficos
Autor principal: Zhao, Shaoqiong
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2020
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Acceso en línea:https://www.intechopen.com/chapters/68594
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