Innovation and Entrepreneurship: The Role of Prospect Theory in Decision-Making
This chapter discusses prospect theory, which describes how people evaluate choices in terms of potential gains and losses and tend to be loss-averse. When it comes to innovation, the theory suggests that people are risk-averse, but may be more likely to take risks if they perceive potential losses...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/86997 |
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