Innovation and Entrepreneurship: The Role of Prospect Theory in Decision-Making

This chapter discusses prospect theory, which describes how people evaluate choices in terms of potential gains and losses and tend to be loss-averse. When it comes to innovation, the theory suggests that people are risk-averse, but may be more likely to take risks if they perceive potential losses...

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Detalles Bibliográficos

Autores principales:	Chavaglia, José, Filipe, José António
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2023
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/86997
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