Semiotic Architecture of Viral Data
In the last 5 years, there has been great debate about digital communication and its role in electoral politics. The question on everyone’s mind is: can viral and massive information on social networks change the voting tendencies and behavior of people? We expose a series of theoretical points from...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2020
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/69692 |
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| Sumario: | In the last 5 years, there has been great debate about digital communication and its role in electoral politics. The question on everyone’s mind is: can viral and massive information on social networks change the voting tendencies and behavior of people? We expose a series of theoretical points from the perspective of semiotics and systemics, to understand these communication phenomena, which are hallmarks of the twenty-first century. We also include some cases of semiotic and systemic orientation and our proposal about natural and artificial communication through viral cascades. |
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| ISBN: | 978-1-83880-552-4 |
| DOI: | 10.5772/intechopen.89153 |