Consumer Perception of Electronic Commerce – Incorporating Trust and Risk with the Technology Acceptance Model
The rapid growth in internet technology and the innovations in smart devices has had its impact on how businesses used to operate a decade ago to how consumers followed traditional shopping behavior when goods or services was required. The rise in internet users presents the opportunity of Electroni...
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| Main Authors: | , , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2021
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/77163 |
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