Consumer Perception of Electronic Commerce – Incorporating Trust and Risk with the Technology Acceptance Model

The rapid growth in internet technology and the innovations in smart devices has had its impact on how businesses used to operate a decade ago to how consumers followed traditional shopping behavior when goods or services was required. The rise in internet users presents the opportunity of Electroni...

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Detalles Bibliográficos

Autores principales:	Goundar, Sam, Lal, Kunal, Chand, Ashmita, Vyas, Pranav
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2021
Materias:	Physical Sciences, Engineering and Technology
Acceso en línea:	https://www.intechopen.com/chapters/77163
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!