Sequencing the ‘Dairy Mind’ Using Mind Genomics to Create an “MRI of Consumer Decisions”
We present the research methodology that generates an integrated database of the mind of a dairy consumer, regarding nine different dairy products. The set of studies deals with a variety of end products, presenting alternative messages about each product. Respondents rate combinations of messages,...
Guardado en:
| Autores principales: | , , , , |
|---|---|
| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2021
|
| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/79636 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: Sequencing the ‘Dairy Mind’ Using Mind Genomics to Create an “MRI of Consumer Decisions”
- IDEA COACH: Using Generative AI and Mind Genomics Thinking to Drive Questions and Answers in Industrial Design
- Viewpoints and controversies in sensory science and consumer product testing
- Sensory and consumer research in food product design and development /
- Creating a Robot Coach for Mindfulness and Wellbeing: A Longitudinal Study
- Analysis of the consume of fitness dairy products in Colombia
- Mind2Matter: Creating 3D Models from EEG Signals