Perspective Chapter: The Transition from Offline to Online Marketing Strategies to Build Brand Equity
The chapter discusses a paradigm shift from offline to online marketing strategies that organisations may employ to build customer-based brand equity. The rationale for online marketing is fully discussed in the chapter. This chapter considers how business practitioners would select best fitting str...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2022
|
| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/82276 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: Perspective Chapter: The Transition from Offline to Online Marketing Strategies to Build Brand Equity
- Perspective Chapter: Living the Brand
- Perspective Chapter: Understanding Brand Awareness Dynamics
- Perspective Chapter: The Psychology of Brand Loyalty in Sports – A Micro Perspective
- A Conceptual Model for Building the Relationship Between Augmented Reality, Experiential Marketing & Brand Equity
- Perspective Chapter: Racial Equity and Community Reintegration and Support in Pennsylvania
- Brand equity for nba stars: Focusing on players in the brand equity process