A Coke by Any Other Name: What New Coke Can Teach about Having Trust, Losing Trust, and Gaining It Back Again
For 99 years, Coca-Cola sold itself as an American icon made with a secret recipe that was locked away in an Atlanta vault. Then, in 1985, in an attempt to compete with Pepsi-Cola, Coca-Cola changed the taste of Coke. After an uproar, the old version of Coke was reissued as Coke Classic; New Coke fa...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2022
|
| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/85150 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|