A Coke by Any Other Name: What New Coke Can Teach about Having Trust, Losing Trust, and Gaining It Back Again
For 99 years, Coca-Cola sold itself as an American icon made with a secret recipe that was locked away in an Atlanta vault. Then, in 1985, in an attempt to compete with Pepsi-Cola, Coca-Cola changed the taste of Coke. After an uproar, the old version of Coke was reissued as Coke Classic; New Coke fa...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2022
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/85150 |
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