Dissimilar Social Settings Impact on User Motivations and Activities on Live-Streaming Digital Platforms
This chapter delves into the motivations and activities of users within various social contexts on live digital platforms. It introduces an innovative research model that employs the well-established Achievement Motivation Theory to investigate how three fundamental needs relate to the motivation of...
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| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/88362 |
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