Dissimilar Social Settings Impact on User Motivations and Activities on Live-Streaming Digital Platforms

This chapter delves into the motivations and activities of users within various social contexts on live digital platforms. It introduces an innovative research model that employs the well-established Achievement Motivation Theory to investigate how three fundamental needs relate to the motivation of...

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Detalles Bibliográficos

Autores principales:	Kang, Kyeong, Li, Lifu, Namisango, Fatuma
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2023
Materias:	Physical Sciences, Engineering and Technology
Acceso en línea:	https://www.intechopen.com/chapters/88362
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