Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food Brands: Brand Preferences in Ethnic Primary and Minority Groups
The aim of the research is to investigate implicit and explicit attitudes towards domestic and foreign food brands and their affective and cognitive bases in Ethnic Primary and Ethnic Minority groups. Measurements: methodologically balanced procedures of implicit association tests (IAT): Self-Concep...
Guardado en:
| Autores principales: | , , |
|---|---|
| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
|
| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/88812 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|