Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food Brands: Brand Preferences in Ethnic Primary and Minority Groups
The aim of the research is to investigate implicit and explicit attitudes towards domestic and foreign food brands and their affective and cognitive bases in Ethnic Primary and Ethnic Minority groups. Measurements: methodologically balanced procedures of implicit association tests (IAT): Self-Concep...
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2024
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/88812 |
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