From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands
In the evolving context of mass distribution, terroir private labels (TPLs) have firmly established themselves as indispensable players in the world of brands, responding to the growing expectations of consumers in search of quality, authenticity, and unique sensory experiences. This chapter explore...
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| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/88971 |
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